The Mark Cuban healthcare message is simple, and specialists have been quietly living it for years: publish the prices, cut out the middlemen, and let doctors lead. He keeps making the case for transparent, physician-led, cash-pay care where a patient sees the price before the visit and no insurer sits in the middle. That model […]
The clearest way to understand this model is direct specialty care vs concierge medicine: you get the concierge-level time, access, and relationship, without the concierge retainer on top of your insurance. Direct specialty care lets specialists treat patients outside insurance and charge them directly, so patients get same-week access and upfront pricing, and physicians reclaim […]
Patient-centered direct specialty care is a paradigm shift in how specialty medicine is delivered: care built around the patient, not the claim. It gives people more control over their healthcare journey and gives physicians back the time and relationship that drew them to medicine in the first place. Direct Primary Care and Direct Specialty Care […]
I am Dr. Diana Girnita, a board-certified rheumatologist, researcher, and author, and I left the insurance system to rebuild specialty medicine on transparent, direct-pay terms. I founded Rheumatologist OnCall, the first direct-pay telemedicine company in rheumatology in the United States, and co-founded the Direct Specialty Care Alliance. I am still standing after six years of […]
Specialist private practice ownership is no longer a fringe idea, it is the new reality. More specialists are walking away from the insurance treadmill that left them burned out and underpaid, and taking ownership of both their medicine and their income. For most of medical training, no one tells you the next chapter of your […]
Most of the direct specialty care myths that keep good specialists stuck in insurance are not facts at all, they are inherited fears. If you are burned out, tired of doing more each year for less, and quietly wondering whether there is another way to practice, the first thing standing between you and that other […]