The four benefits patients feel most from direct specialty care are simple: they can reach their doctor, they are seen without a waiting list, the visit takes the time it needs, and the advice is honest because no payer is shaping it. Say those four things. Do not say “direct specialty care.” Patients do not […]
Direct specialty care pricing should be set on the value of the outcome to the patient, not on the time the visit takes or what it costs to deliver. That one shift is the difference between a practice that quietly starves and one that finally pays you what your judgment is worth. That one shift […]