Join DSC Alliance
Join DSC Alliance

Privacy Policy

1. Introduction

DSC Alliance, LLC (“DSC Alliance,” “Company,” “we,” “our,” or “us”) is committed to protecting your privacy and the security of your personal information. This Privacy Policy describes how we collect, use, disclose, store, and safeguard information from visitors to our website located at dscalliance.org (the “Site”), members of our physician community platform, and users of any related services, applications, or programs we offer (collectively, the “Services”).

This Privacy Policy applies to all users of our Services, including independent specialist physicians, healthcare professionals, patients, prospective members, site visitors, and any other individuals who interact with us. It does not apply to third-party websites, services, or applications that may be linked from our Services.

We reserve the right to update this Privacy Policy at any time. We will notify you of material changes by posting the revised policy on our Site with an updated effective date, and where appropriate, by sending you an email notification. Your continued use of our Services following any such modification constitutes your acceptance of the updated Privacy Policy.

2. Key Definitions

For purposes of this Privacy Policy, the following terms have the meanings set forth below:

“Personal Information” means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household.

“Sensitive Personal Information” means Social Security numbers, driver’s license numbers, financial account information, health or medical information, biometric data, precise geolocation data, racial or ethnic origin, religious beliefs, and similar categories of information requiring heightened protection under applicable law.

“Services” means the DSC Alliance website, physician community platform, national physician directory, membership programs, courses, educational materials, email communications, and any other products or services offered by DSC Alliance, LLC.

“Member” means an individual who has enrolled in any tier of the DSC Alliance membership program.

“Direct Specialty Care (DSC)” means a healthcare delivery model in which specialist physicians provide medical services directly to patients under a transparent pricing and contract-based arrangement, outside of traditional insurance billing models.

3. Information We Collect

3.1 Information You Provide Directly

We collect information you voluntarily provide when you:

  • Create a member account or apply for membership (name, email, phone, professional credentials, medical specialty, state license number, NPI number, practice name and address)
  • Complete contact forms, surveys, or registration forms
  • Purchase a membership, course, or other product (billing name, address, payment card information processed by our payment processor)
  • List your practice in our national physician directory (practice name, address, phone, website, specialty, accepted payment methods, services offered)
  • Communicate with us via email, phone, chat, or other channels
  • Apply for our Accelerator program (professional background, practice information, goals, references)
  • Participate in community forums, webinars, or virtual events
  • Subscribe to our newsletter or email communications

3.2 Information We Collect Automatically

When you access or use our Services, we automatically collect certain technical and usage information, including:

  • Log data: IP address, browser type and version, operating system, referring URLs, pages visited, time and date of access, and clickstream data
  • Device information: device type, unique device identifiers, mobile network information
  • Cookies and similar tracking technologies: session cookies, persistent cookies, web beacons, pixel tags, and local storage identifiers (see Section 7 for details)
  • Location data: general geographic location inferred from IP address
  • Usage data: how you interact with our Services, features used, content viewed, search queries, and engagement metrics

3.3 Information from Third Parties

We may receive information about you from third-party sources, including:

  • Payment processors (e.g., Stripe) that confirm transaction status
  • Marketing and analytics partners
  • Social media platforms if you interact with our content or login using a social account
  • Professional licensing boards or databases for credential verification purposes
  • Email service providers such as GoHighLevel (GHL) for CRM and communication management
  • Referrals from other members or healthcare professionals

4. How We Use Your Information

We use the information we collect for the following purposes:

4.1 Providing and Improving Our Services

  • Creating and managing your member account
  • Processing membership enrollment, renewals, and payments
  • Powering our national physician directory and connecting patients with DSC physicians
  • Delivering courses, educational materials, and the DSC Starter Guide
  • Administering the Accelerator program and cohort activities
  • Facilitating community engagement among physician members
  • Providing customer support and responding to inquiries
  • Improving, personalizing, and expanding our Services

4.2 Communications

  • Sending transactional emails (account confirmations, payment receipts, membership updates)
  • Delivering our email sequences and educational newsletter content
  • Sending information about new features, programs, or opportunities relevant to your membership tier
  • Notifying you of changes to our policies, terms, or Services
  • Responding to your requests, questions, or feedback

4.3 Marketing and Outreach

  • Sending promotional content about DSC Alliance membership, courses, or events, where you have consented or where permitted by applicable law
  • Conducting surveys and research to better understand the needs of our physician community and patient users
  • Analyzing usage data to optimize our marketing campaigns and platform performance

4.4 Legal and Compliance

  • Complying with applicable federal and state laws and regulations
  • Enforcing our Terms of Use and other agreements
  • Protecting the rights, safety, and property of DSC Alliance, our members, and the public
  • Responding to lawful requests from governmental authorities or court orders
  • Establishing, exercising, or defending legal claims

5. How We Share Your Information

We do not sell your personal information to third parties. We share your information only as described below or with your explicit consent.

5.1 Service Providers

We share information with trusted third-party vendors and service providers who assist us in operating our Services, subject to confidentiality and data protection obligations:

  • Payment processors (e.g., Stripe) for billing and fraud prevention
  • Email and CRM platforms (e.g., GoHighLevel/GHL) for communication workflows
  • Website hosting and cloud infrastructure providers
  • Analytics providers (e.g., Google Analytics) for traffic and usage analysis
  • Customer support tools and ticketing systems

5.2 Physician Directory

If you are a physician Member who has elected to be listed in our national physician directory, certain professional information (name, specialty, practice location, contact information, services offered, pricing model) will be publicly visible to patients and site visitors. You may request removal from the directory by contacting us at the information provided in Section 14.

5.3 Legal Requirements

We may disclose your information when required or permitted by law, including in response to valid legal process (subpoenas, court orders, government inquiries), to protect the safety of any person, to prevent fraud, or to protect DSC Alliance’s legal rights.

5.4 Business Transfers

If DSC Alliance, LLC is involved in a merger, acquisition, asset sale, reorganization, or other business transfer, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

5.5 Aggregated and De-Identified Data

We may share aggregated or de-identified data that cannot reasonably identify you for research, industry reporting, or other lawful purposes.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, to comply with our legal obligations, resolve disputes, enforce agreements, and as otherwise permitted or required by applicable law. When determining how long to retain information, we consider:

  • The nature and sensitivity of the information
  • The purposes for which it was collected and whether those purposes have been achieved
  • Our legal and regulatory obligations
  • Applicable statutes of limitations for potential legal claims

Account information is generally retained for the duration of your membership and for a period of up to seven (7) years thereafter. You may request deletion of your information as described in Section 9, subject to our legal retention obligations.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate and improve our Services. Cookies are small data files stored on your device when you visit a website.

7.1 Types of Cookies We Use

  • Essential/Strictly Necessary Cookies: Required for the Site to function. These cannot be disabled without disrupting the Services (e.g., session management, login authentication, security tokens).
  • Performance/Analytics Cookies: Help us understand how visitors interact with our Site by collecting aggregated usage data (e.g., Google Analytics).
  • Functional Cookies: Remember your preferences and settings to personalize your experience (e.g., language, login status, form autofill).
  • Marketing/Targeting Cookies: Used to deliver relevant advertising and track the effectiveness of marketing campaigns, where permitted.
  • Third-Party Cookies: Set by third parties (e.g., embedded content providers, payment processors) subject to those parties’ privacy policies.

7.2 Managing Cookies

You can control cookies through your browser settings or by using opt-out mechanisms provided by analytics providers (e.g., Google Analytics Opt-Out). Disabling certain cookies may affect the functionality of our Services. A cookie preference banner is presented to users upon first visit where required by applicable law.

8. Data Security

DSC Alliance, LLC implements reasonable and appropriate technical, administrative, and physical safeguards designed to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. Our security measures include:

  • Encryption of data in transit using TLS (Transport Layer Security)
  • Access controls and authentication requirements for internal systems
  • Regular review of data collection, storage, and processing practices
  • Use of reputable, security-vetted third-party service providers
  • Prompt response to identified security vulnerabilities

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information using commercially reasonable measures, we cannot guarantee absolute security. In the event of a data breach that triggers applicable notification obligations, we will notify affected individuals and relevant authorities as required by law.

9. Your Privacy Rights

9.1 General Rights

Subject to applicable law, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information, subject to legal exceptions
  • Restriction: Request that we restrict processing of your information in certain circumstances
  • Portability: Receive your personal information in a structured, machine-readable format
  • Objection: Object to processing based on our legitimate interests
  • Withdrawal of Consent: Withdraw consent where processing is based on your consent, without affecting prior processing
  • Opt-Out of Marketing: Unsubscribe from marketing emails at any time using the unsubscribe link in any email or by contacting us

9.2 California Residents — CCPA/CPRA Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

  • Right to Know: Request disclosure of personal information collected, used, disclosed, or sold about you in the past 12 months
  • Right to Delete: Request deletion of personal information we have collected from you, subject to exceptions
  • Right to Correct: Request correction of inaccurate personal information
  • Right to Opt-Out of Sale/Sharing: We do not sell personal information. We do not share personal information for cross-context behavioral advertising without your consent
  • Right to Limit Use of Sensitive Personal Information: Request that we limit the use and disclosure of sensitive personal information
  • Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA/CPRA rights

To submit a verifiable consumer request under the CCPA/CPRA, contact us using the information in Section 14. We will respond within 45 days, with up to a 45-day extension where necessary.

9.3 Other State Privacy Rights

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Texas (TDPSA), and other states with applicable privacy laws may have similar rights. We will honor such rights to the extent required by applicable law. Contact us at the information in Section 14 to submit a request.

10. Children’s Privacy

Our Services are intended for adults and are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information promptly. If you believe we may have inadvertently collected information from a child under 13, please contact us immediately at the information provided in Section 14.

11. Third-Party Websites and Links

Our Services may contain links to third-party websites, social media platforms, or other external services not operated or controlled by DSC Alliance, LLC. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party services you access through our links. DSC Alliance is not responsible for the privacy practices, content, or security of third-party sites.

12. International Users

Our Services are operated from the United States. If you are located outside the United States, please be aware that information you provide to us may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. By using our Services, you consent to this transfer. We will take appropriate steps to ensure your information receives an adequate level of protection in the jurisdictions in which we process it.

13. Do Not Track Signals

Some browsers include a “Do Not Track” (DNT) feature that signals to websites that you do not want your online activity tracked. There is currently no industry-wide consensus on how to respond to DNT signals. Our Services do not currently respond to DNT signals. We will update this section if and when a standard is established.

14. Contact Us — Privacy Inquiries

To exercise your privacy rights, submit a data request, ask questions about this Privacy Policy, or report a concern, please contact us at:

DSC Alliance, LLC

Website: dscalliance.org
Email: contact@dscalliance.org